Selling Solutions, not products

Most of the time we are too busy selling insurance products matching with client's requests. A prospect ask us for Auto, Home or Business Insurance quote and we quickly jump on it and start preparing the best quote possible to beat the competition and close the sale....

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Insurance system in Alberta, fix it please

History tells us when ever we mix politics with business, results are nothing but economic devastation and complete collapse of free enterprise. This experiment was done many times in the world’s history when governments jump into running factories, food chains, phone...

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Emotional labour and Insurance Brokers

The concept of Emotional Labour was first researched & elaborated by famous American Sociologist Arlie Hochschild and discussed in her best seller book "Managed Hearts". Emotional labour is about managing our emotions in relation to our job or work. In service...

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AI- The 4th revolution, are we ready?

In human history, we have seen three major revolutions. Agricultural, Industrial and communication revolution which includes computers and internet. Now we are standing at the cusp of 4th revolution which is Artificial Intelligence, beyond analogs and computers. What...

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Loyalty, we demand

We demand and expect loyalty in every segment of our lives. Whether it's business or personal relationships, loyalty is a virtue that is always appreciated and demanded. In insurance business, where products are intangible and quite similar in many ways, competition...

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Know what you sell; Product Knowledge 

For new general insurance brokers, one of the biggest challenges is to learn and remember their products and coverages from multiple insurers. All of the insurers offer a similar base product with a variety of optional add-on coverages and limits. Although, additional...

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