Selling Solutions, not products
Most of the time we are too busy selling insurance products matching with client's requests. A prospect ask us for Auto, Home or Business Insurance quote and we quickly jump on it and start preparing the best quote possible to beat the competition and close the sale....
read moreInsurance system in Alberta, fix it please
History tells us when ever we mix politics with business, results are nothing but economic devastation and complete collapse of free enterprise. This experiment was done many times in the world’s history when governments jump into running factories, food chains, phone...
read moreIt’s not what you sell, it’s whom you sell. (Part 1)
Most of the time, our focus is to close the sale before our competition gets it. All we want is to add another number in front of our name. Sometimes, it's the pressure from our employer that forces us to write more and more policies to win a competition or our own...
read moreEmotional labour and Insurance Brokers
The concept of Emotional Labour was first researched & elaborated by famous American Sociologist Arlie Hochschild and discussed in her best seller book "Managed Hearts". Emotional labour is about managing our emotions in relation to our job or work. In service...
read moreAI- The 4th revolution, are we ready?
In human history, we have seen three major revolutions. Agricultural, Industrial and communication revolution which includes computers and internet. Now we are standing at the cusp of 4th revolution which is Artificial Intelligence, beyond analogs and computers. What...
read moreAdapt to change & Offer great value (Part 2) June 20, 2018
How we define value. Value is emotional not logical. Each individual has his/ her own standards, expectations, needs and wants to determine the value of a product. If a client believes that she has made a profitable exchange and received more in return for what she...
read moreLoyalty, we demand
We demand and expect loyalty in every segment of our lives. Whether it's business or personal relationships, loyalty is a virtue that is always appreciated and demanded. In insurance business, where products are intangible and quite similar in many ways, competition...
read moreWhy broker training & mentoring is crucial for success?
Becoming a general Insurance broker is relatively easier and quicker than any other professional career in Canada. We just have to meet the minimum educational requirement, study couple of books and pass the entry level exam in order to become a licensed general...
read moreKnow what you sell; Product Knowledge
For new general insurance brokers, one of the biggest challenges is to learn and remember their products and coverages from multiple insurers. All of the insurers offer a similar base product with a variety of optional add-on coverages and limits. Although, additional...
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